SEO Content Strategy Services

My multichannel SEO content strategy for your company will include:

Website optimisations - any necessary improvements to your website layout, design, copy and conversion points
Blog planning - planning the right topics, themes, approaches and insights to take your blog traffic to the next level
Social media optimisation - ensuring your social posts are in keeping with your brand tone and driving bookings
Email newsletter content planning - keeping clients engaged with regular communications

I'm a highly experienced SEO content strategist with over 15 years in the industry. I develop conversion-focussed multichannel strategies that help you reach and convert your ideal client base.

I thoroughly review your existing website and marketing channels before making recommendations, taking into consideration your ideal client profile, competitors and level of local awareness.

If this sounds good, contact me with a brief project outline, or book a discovery call using the booking form below.

Book a Discovery Call

I'd love to chat with you about your content strategy and explore all the ways to boost your website performance, traffic and revenue. If you've got a spare few minutes, why not book a discovery call? I'll provide you with free expert advice on how to hone your content strategy, and we can see whether working together feels right.

Available time slots for discovery calls:

Mon – Fri
- 10:30 am – 02:30 pm
Sat – Sun
- Closed

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15+

Years of SEO content strategy experience

50+

Highly-valued clients

3.5m+

Content-driven revenue secured for clients

I've Produced Powerful SEO Content Strategies For...

Why SEO Content Strategy?

A cohesive, client-centric seo content plan can dramatically increase revenue.

My content strategy services are bespoke and tailored to each client; we'll chat about your goals and requirements, then consider how a content strategy consultancy could help you to achieve your ambitions.

My multi-channel SEO content strategies include quarterly and monthly content plans, six month blog plans and social media content reviews, content layout recommendations, A/B testing schedules and much more.

Services are priced at £45/h and it usually takes between 20 and 30 hours to set an initial content strategy, or around 10-15 hours to vet an existing one.

I can include content recommendations, copy layouts and briefs in your strategy documentation - implementing my recommendations will help you boost traffic and grow revenue faster.

How SEO Content Strategy Consultancy Works

Content strategy setting is a collaborative process that involves you, your consultant (me), and your stakeholders.

Whether you're a brand new practice looking to set up your first website and social media platforms, or you're an established clinic group with multiple sites looking to improve branding and boost visibility, it is vital that your content strategist take insights and requirements before formulating a plan based on your goals, challenges, competitors and ideal client profiles.

I will speak with you during a discovery call to ascertain how best to go about setting or optimising your content strategy.

My recommended approach will be completely bespoke to you. The quote will be tailored to your healthcare company and factor in things like what your goals for the content strategy are, how many marketing channels you'd like to be active on, and how involved you'd like to be - we can discuss the best outputs for you based on your resources and objectives.

Once you've decided to proceed with my recommended consultancy, all you need to do is let me know, and I'll send over a service agreement for you to fill in, suggesting dates for our collaborative workshops. You'll be told when the delivery date for your content strategy will be, and we'll plan a presentation output during which you'll have plenty of opportunity to ask questions or feed in.

Deliverables you can have included in your quotation include full content strategy documentation, a content calendar for social channels refreshed quarterly, a blog plan with titles to take you through six months of delivery, and a wide variety of content assets, from page layouts to video scripts and blog briefs. We'll discuss the right deliverables on your free initial consultation call, and these can be tweaked as necessary once we start working together.

While content strategy might initially sound like a big investment, especially if you're a new clinic, the reality is that setting the right plan saves you significant time and investment, increasing revenue from your website content and marketing activities.

My rates are very competitive, some say too low, at £45/h, but I keep them at this level so that I can work with the clients who need me most, and so that you can comfortably invest without overspending.

Most clients need between 10 and 30 hours of initial strategic consultancy, and then a top up of around 10 hours/month to keep reviewing content performance and approaches over time.

You can combine my content strategy and copywriting services and have me write the blogs I'm briefing, and you can also have me optimise all the copy on your website, which may well be recommended as part of your content strategy and marketing plan.

The best way to start is to chat, so if you're interested in my services, go ahead and book a discovery call - no strings and it's free.

If You're New To SEO Content Strategy

Let me help you build an optimal first content strategy for your brand, so that you can reach and convert more clients.

By having a cohesive strategy in place, you can make sure that your marketing efforts are audience-focussed, revenue-driven and on-brand.

I'll speak with you about your goals and ambitions, then together we'll workshop your audiences, brand values and unique selling points.

I'll take a look at the competition and your market position, examining the content your ideal customers are already consuming elsewhere, and thinking carefully about how you can stand out for all the right reasons through your marketing.

I might recommend tweaks and changes to your website to make it more user friendly, or if you are in the process of building a website, I will help you ensure that the customer journey and content is as it needs to be to encourage conversions.

The strategy I provide for you will be SEO-optimised, generative search-friendly, and designed with your unique brand, services and customer base in mind. It will span all the marketing channels that you would like to operate on, and include written, visual and video content.

We will make sure that you can easily track and monitor your content, test new approaches, and improve ROI even further over time.

If You Need To Optimise An Existing Content Strategy

If you've been running with an existing content strategy for a while and it is underperforming, but you aren't sure why, I can help you to vet your plan, understand where opportunities lay, and enhance your approach.

Having an external content consultant come in to support your team in vetting an existing strategy gives you the benefit of a fresh pair of eyes and an expert perspective.

My fun, collaborative process involves and encourages your team - often there is training and support provided to help them make future strategic changes themselves.

We will workshop your existing content style, structures, executions and results, digging into what's working and why, as well as what hasn't worked, and the reasons for that.

We'll consider your competitors, audience, market position and brand goals, then decide whether to tweak, optimise or move away from existing campaigns, and consider which new campaigns to implement across channels.

I'll teach your team how to use AI tools, SEO best practices, CX and CRO insights to hone their strategies, and how to monitor, measure and optimise content over time.

Clear KPIs will be set to determine the success of your strategy, and we can revisit it together every quarter as we add new approaches and learn from insights.

£45/h

Simple, Affordable Pricing Structure

£350/day

SEO Content strategy is chargeable at £45/h. I'll recommend the number of hours needed based on your requirements and whether we're tweaking an existing strategy or building a new one, but most clients need between 10 and 30 hours of support for an initial SEO content strategy project.

I work remotely between 10am and 2:30pm Mon-Fri and can dial into team meetings or arrange virtual workshops via Google Hangouts.

Message Me

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