Copywriting & Content Strategy Services
I help companies like yours to supercharge their marketing ROI & boost revenue with clever content strategies.
Book me for a blog post, consult with me on your website structure, or have me optimise your cross-channel content strategy. It all starts with a quick 20 minute consultation and a chance to get to know each other.
Avg. 4x ROI
enjoyed by clients of my copywriting & strategy services
My content is optimised for ROI. This means greater returns for you.
50+
copy & content clients helped across a wide variety of sectors
SaaS - B2B - ecommerce - healthcare specialisms
3.5M+
additional revenue attained for content optimisation clients
I use SEO, audience targeting and CX best practice to increase revenue.
Improve content ROI & boost revenue with my copywriting and strategy services
- Save on the expert content strategy services you need - no agency fees
- Be sure that you're getting the level of support expected - no hand off to junior copywriters or strategists
- Communicate fluidly with regular catch ups
- Get access to a wider network of specialists who partner with me to deliver larger digital marketing campaigns
- No tie-ins - start with just 1 hour of strategy or a single copy brief
- None of the agency waffle; projects delivered on time, to spec, no unnecessary billing
Content strategy
Reach and convert the right audiences with a bespoke, ROI-focussed multi-channel content strategy. I put brand and audience at the heart of your marketing campaigns, optimising them for SEO, customer experience and conversions.
Here's what's included with a typical content strategy service:
- 2x interactive workshops - brand goals & audience insights + content strategy setting
- Existing content & campaigns analysis and workshopping
- Competitor & market research
- Multi-channel content strategy
- Quarterly / H1-H2 content calendar
- Training and support for your team on how to implement the strategy across channels
Copywriting
I brief, draft, edit and optimise content that is proven to deliver excellent ROI.
My copywriting services include SEO planning and optimisation, content layouts, content briefing and training for your team. I can help you monitor and optimise content over time and plan engaging campaigns that appeal to your audience base across multiple channels.
- No minimum volume - brief me on 1 project at a time, or book me for monthly projects
- SEO content optimisation
- Conversion rate optimisation
- Customer journey improvements
- Content briefing, layout, copywriting and content editing services
- Coaching & advisory available for your team
Website planning & auditing
I've helped many companies to plan the ideal structure, hierarchy, user journey and content layout for their websites.
Together, we will consider your audience, brand and competitors, before I overlay SEO, customer experience and conversion rate optimisation to create the ideal infrastructure for traffic and conversions.
What's included in a typical website planning and auditing consultancy:
- Audit of current website, factoring in brand, audience, competitors
- Keyword research & SEO strategy
- Content hierarchy & sitemap
- Page layouts - optimised for SEO & CX
- Copywriting & editing
- SEO optimisation of internal links, internal search, schema markup recommendations
Training for marketing teams
Help your team tap into their potential
I've trained lots of marketing teams for companies who want to supercharge performance and boost ROI.
By helping your team to identify their professional growth goals, think laterally and discover more creative routes, you can increase productivity and see significant ROAS improvements from marketing activities.
I train copywriters, content strategists, editors, brand strategists, social media marketers, the list goes on - teams looking to be more adaptive, flexible and successful can grow with support and encouragement from me.
Client testimonials
50+ companies. 15+ years. 4 sectors. Over 3.5M additional revenue generated through content.
Working with me pays dividends, but don't just take my word for it - here's what my clients have to say.
Vision Direct
"Charlotte was instrumental in leading several innovative content project which helped to attract customers, and driving growth. She was a great leader - supporting and coaching our team."
- Sam, Head of Brand & Social
Carphone Warehouse
"Charlotte has consistently produced brilliant, flowing copy, even when working with short deadlines. She has a natural talent for making the most complicated jargon seem friendly and understandable."
- Harry, Brand & Website
Simplify Digital & Compare The Market
"Charlotte is a dedicated, creative and hard-working content strategist and copywriter. She is really talented and passionate about her work with great ideas, thorough understanding about customer needs and a precise and organised attitude."
- Palma, Design Lead
3.5M+ client revenue generated through content — here's how:
Turning digital content into a revenue-driving asset, with customer-centric strategy.
As a business, you need every single element of your content marketing to be on-brand and revenue-focussed, from product descriptions to blogs, social media posts and emails.
Most brands think you have to compromise on creativity to get revenue-driving content. I'm here to tell you that's a lie.
I've spent the last 15 years honing my skills in content creation, SEO, brand development, customer journey and marketing strategy. Working with over 50 brands to boost their revenue and grow awareness through content, I've discovered these three fundamentals are at the heart of every successful digital content strategy:
- Authenticity: Your content is true to your brand, and your brand vision aligns with your ideal audience
- Relevance: Your services are important to your audience and deliver significant, specific value to them
- Urgency: Your audience needs to convert now, and you're clearly explaining why to them
If you want to follow these steps, you first need to go back to basics and ensure that you truly, deeply, understand why your brand exists, what you want to achieve with it, and what your audience needs in order to become loyal customers. Factor in the wider market, what competitors are doing, and how digital marketing is evolving, and you get a solid foundation for an excellent content strategy.
Your content strategist should be an expert in several areas if they are to help you navigate the shark-infested waters of Google and Meta, especially if you're looking for someone who can design, produce and edit content that converts (which you should be).
As an experienced, multi-channel content strategist, I can:
- Apply SEO best practice to your content strategy, researching topics, selecting keywords, ensuring no duplication across your site and laying out content so that it is primed to rank - I use tools like SEMRush, SEO Surfer and Screaming Frog to help me audit and build your content plans, and I always conduct competitor research before recommending a content style or layout, so that you know what it'll take to overtake no.1.
- Conduct a SWOT analysis to determine where your marketing strategy is weakest, and how I can best optimise it to improve ROI
- Analyse the competition and identify where their proposition is appealing to your ideal audience, and what you can do to tackle this
- Improve the layout of your content for conversions - I am a conversion rate optimisation expert specialising in customer journey, and I can lay out your copy to ensure optimal engagement, helping you to monitor results, run tests and tweak content over time
- Consult with and train your internal team - I've helped many copywriters to improve their tone, styling, SEO optimisation or content layout
Because I have been in-house as head of content and SEO at SaaS, healthcare and ecommerce companies, and agency-side as the MD of a successful SaaS & healthcare-focussed agency, I understand deeply the wider context of how companies operate, how marketing needs to work cross-channel and what makes a marketing campaign most cost effective.
If you'd like to understand more about my services and how I can help you, reach out for a chat - I'd love to speak with you about your project goals.
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