Freelance SEO Consulting Services

As a business, you need every single element of your SEO strategy to be on-brand and revenue-focussed, from your blog content to your on-site optimisation and digital PR plan. 

Most brands think you have to compromise on creativity to get revenue-driving content. I'm here to tell you that's a lie.

I've spent the last 15 years honing my skills in content creation, SEO, brand development, customer journey and marketing strategy. Working with over 50 brands to boost their revenue and grow awareness through content, I've discovered these three fundamentals are at the heart of every successful digital content strategy:

1. Authenticity: Your content is true to your brand, and your brand vision aligns with your ideal audience
2. Relevance: Your services are important to your audience and deliver significant, specific value to them
3. Urgency: Your audience needs to convert now, and you're clearly explaining why to them

If you want to follow these steps, you first need to go back to basics and ensure that you truly, deeply, understand why your brand exists, what you want to achieve with it, and what your audience needs in order to become loyal customers. Factor in the wider market, what competitors are doing, and how digital marketing is evolving, and you get a solid foundation for an excellent content strategy.

Your content strategist should be an expert in several areas if they are to help you navigate the shark-infested waters of Google and Meta, especially if you're looking for someone who can design, produce and edit content that converts (which you should be).

As an experienced, multi-channel content strategist, I can:

• Apply SEO best practice to your content strategy, researching topics, selecting keywords, ensuring no duplication across your site and laying out content so that it is primed to rank - I use tools like SEMRush, SEO Surfer and Screaming Frog to help me audit and build your content plans, and I always conduct competitor research before recommending a content style or layout, so that you know what it'll take to overtake no.1.
• Conduct a SWOT analysis to determine where your marketing strategy is weakest, and how I can best optimise it to improve ROI
• Analyse the competition and identify where their proposition is appealing to your ideal audience, and what you can do to tackle this
• Improve the layout of your content for conversions - I am a conversion rate optimisation expert specialising in customer journey, and I can lay out your copy to ensure optimal engagement, helping you to monitor results, run tests and tweak content over time
• Consult with and train your internal team - I've helped many copywriters to improve their tone, styling, SEO optimisation or content layout 

Because I have been in-house as head of content and SEO at SaaS, healthcare and ecommerce companies, and agency-side as the MD of a successful SaaS & healthcare-focussed agency, I understand deeply the wider context of how companies operate, how marketing needs to work cross-channel and what makes a marketing campaign most cost effective.

If you'd like to understand more about my services and how I can help you, reach out for a chat - I'd love to speak with you about your project goals.