Client Testimonials
Each and every one of my SEO content strategy or freelance copywriting clients is important to me, and is treated with the utmost respect. I'm thrilled to share some recent client testimonials here, and to keep building positive, long-lasting relationships with my clients.
What My Clients Say:
Jonathan Lemer, Managing Director
"Charly is a quite brilliant content strategist. She has an incredible ability to delve into the granular details of any brand and craft strategies that emotionally connect with and convert customers. Her laser focus on driving ROI, rather than chasing vanity metrics, sets her apart. I highly recommend Charly for any strategy-driven content initiatives."
Charlie Marchant, CEO
"Charly is an extremely talented copywriter, editor and project coordinator. Her work is outstanding and she prepares thorough copy briefs for every client she works with in order to deliver copy that meets their requirements. Charly is very punctual, meets her deadlines and communicates clearly with team members. During her time working for Exposure Ninja, Charly coordinated copy projects across a number of employees and freelance staff and managed the delivery of their projects. She has been a pleasure to work with over the past year, is a real team player and would be an asset to any organisation."
Jaki Maurey-Delaney, Director
"Charlotte ensured that our content drove customers to our site and published articles that raised the profile of our business. In doing this our outbound campaigns became richer for it, as prospective customers could reference these articles making the outbound call a more credible one. Charlotte is very positive, well spoken, engaging and customer centric. She believed in our services and ensured that that came across in all communications and believes in quality customer engagement. She supported in creating email templates, canned auto responses and even in outlining the IVR call flow. All to ensure that the prospective customer received the best journey."
What I'm Like To Work With
My SEO Content Strategy & Copywriting Clients
Content Strategy Case Studies
£200K/M Additional Revenue & Position 1 in Google for Vision Direct
I helped Vision Direct overhaul their website structure, implement a revised SEO strategy and redesign their content, boosting traffic & conversions.
At the same time, I reviewed their social strategy and PR approach, defining new creative campaigns that helped boost awareness and increase demand.
The result was a massive uptick in monthly revenue, driven partly by Vision Direct securing and holding position 1 in Google for the primary term "contact lenses" thanks to a lot of hard work on content design & copy.
165% increase in monthly blog traffic for Harley Street Fertility Clinic
Harley Street Fertility Clinic wanted to drive awareness and increase traffic to through SEO and content optimisations.
After examining their customer journey and where the majority of traffic was coming from, it became clear that their client stories blog was an untapped goldmine, and that if we could turn it into a revenue-driving asset, we could help the client reach their growth target.
Analysing the competition, the client base and the offering, I devised a new blog strategy that significantly increased traffic and backlinks. The Brains handled implementation of the marketing campaigns.
72% increase in LinkedIn leads for Rezatec
Rezatec is a specialist SaaS company with a very niche audience. As part of The Brains project team, I helped them to improve the relevance, timeliness and quality of their LinkedIn content campaigns, overhaulling the strategy so that it focussed on their core ideal customer profiles and provided a personalised experience for VIP prospects.
As part of this project I delivered several industry whitepapers designed to appeal to leaders in dam management and pipeline management. I also revamped the ads and implemented testing to find which variants worked best. Within 3 months, we had improved lead volumes by 72% and turned around the campaigns.
Message Me
If you would like to book a discovery call, or you have a question about my services, please use the form to send me a message and I'll be in touch shortly.
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