About Charlotte Chow Consulting
Hi there, I'm Charly, an SEO content strategist and freelance copywriter with a passion for data-driven content!
After working agency-side as Head of SEO and Content for over five years, I decided to go freelance so that I could partner more closely with my clients and give them the 1-on-1 attention they deserve. I love working with a wide variety of clients, from healthcare companies and local clinics, to e-commerce firms and B2B/SaaS start-ups.
I've always worked incredibly hard to stay ahead of the curve and keep abreast of what's new in copywriting and SEO. I have an advanced certification in AI content production, am adept at using every SEO tool from Surfer to SEMrush, and you'll frequently find me reading up on the latest innovations so I can pass the benefits on to my clients.
With over 15 years in SEO content strategy and copywriting, I am very skilled in helping clients to rank better, secure high-value traffic, and generate more revenue. I specialise in conversion optimisation, and can quickly spot landing page issues from layout to CTAs, recommending the best ways to improve click-through and secure new customers.
My background in creative advertising helps me tap into your audience's hive mind and come up with exciting ways to reach and attract them. I have a Master's Degree in Creative and Professional Writing from Brunel University, and love helping you communicate creatively with your ideal audiences.
Whether you need a freelance copywriter for a few blog posts, or a longer term contract copywriter to revamp your website, I provide the prompt, reliable service you need.
Now booking new clients from Mid-March at £45/h - get in touch to book.
My Clients
What My Clients Say
My Freelance Copywriting & Content Strategy Services
Freelance SEO Copywriting
From £180 per blog post
I can design, draft, edit and optimise your copy. You can have me edit existing content, plan an SEO strategy and brief your copywriters, or write copy to a brief you provide. I am highly-experienced in writing copy for clinics, practices, groups and international healthcare organisations.
SEO Content Strategy Services
From £450 for a strategy audit & revision
Is your content strategy directly contributing to company? I can help you devise a multichannel content strategy that is audience-first, revenue-focussed and perfectly on brand.
Website Optimisation
Have me review your current website structure, SEO and content, then recommend the best possible upgrade for better user experience and more traffic. I can provide a sitemap, recommended navigation, copy layouts, all copywriting services and an SEO plan.
From £600 for a small website (up to 10 pages)
How I Partner With You:
Collaborate. Support. Inspire.
Over the past 15+ years I have grown, trained and led many SEO content marketing teams and partnered with lots of clients.
As a consultant strategist, you'll find me fun, dynamic and inspiring. I am always looking for ways to make content workshopping more interactive, and to help my clients discover helpful new insights into their audiences. I believe that stepping outside of the day-to-day and collaborating on important elements like tone of voice, branding and audience profiling helps companies to achieve amazing growth!
I have led many successful brand workshops, content strategy workshops and spearheaded change across large organisations to make their marketing better. Doing this with a smile and a positive attitude is what leaves clients feeling supported, understood and that they are in capable hands.
2019 - 2024
My Experience & Professional Journey
Charlotte Chow Consulting
Founded in Jan 2025
I founded Charlotte Chow consulting to work directly with clients, and to help them solve their most challenging content strategy & copywriting projects. Together with my extended network of specialists, I help companies to smash their revenue goals and grow faster. Request a free consultation now!
The Brains & Rocket Healthcare Agencies
I started as Head of Content and SEO Strategy at The Brains Marketing Agency, before being promoted to Head of Growth, and then to Managing Director. I helped launch Rocket Healthcare, a dedicated marketing agency for healthcare companies and clinics. Clients included Fraser Hart, DHL, Mob, Ahead4Babies, ADHD Centre, Podcastle, Pictory and Builder Depot.
2018 - 2019
Exposure Ninja Marketing Agency
I helped Exposure Ninja enhance their website content production arm by implementing new strategies and processes that improved content delivery and execution. Devising new content layouts and editorial checks, I helped a wide range of clients get more value from their website content.
2014 - 2018
Vision Direct
As Head of SEO & Content at Vision Direct, I implemented a brand new organic strategy, growing the team and developing website content layouts and structures that significantly boosted revenue. Achieving top spot rankings for many primary keywords, we saw organic revenue skyrocket to £200k/month, and secured over £150k of free press coverage for our viral video campaigns over Christmas and Easter.
2012 - 2014
SimplifyDigital
As Senior Content Strategist at SimplifyDigital I drove conversions and customer engagement through content strategy. I also supported in the execution of a white labelled SaaS arm to the business and managed partner marketing for Compare The Market, Virgin Media and Carphone Warehouse.
2011 - 2012
Geek Squad
As SEO Content Strategist for Geek Squad I led a small team of content professionals who designed, created and implemented all content for the new Geek Squad website. By tapping into the unique technical skills and knowledge of our staff we were able to build an informational resource that drove a 200% improvement in traffic to the website, building a loyal following of users that actively engaged with us across social media and engaged with our brand & increasing revenue significantly.
2009 - 2011
Carphone Warehouse
Implemented a new Carphone Warehouse blog structure and new & exclusive category to better showcase products. Developed a new style and structure for product descriptions, increasing traffic by 450% over 2 years and achieving a 5% conversion rate through ongoing optimisation. Management of interns and junior copywriters
2009
River Island
I freelanced as a Copywriter and Editor for River Island. Working alongside their internal editorial team during a website overhaul, I improved customer journey copy, including product pages, basket and checkout areas, whole producing legal copy, terms & conditions and marketing emails
2008 - 2009
Buyagift.com
As SEO Copywriter and Content Editor at Buyagift I produced product descriptions, blog posts, press releases and long form articles designed to drive traffic to the website and enhance customer engagement. I worked on a wide variety of content for many different brands and products, ensuring that each key brand had its own optimised content for optimum ROI.
My Approach To SEO Content Strategy
Creating SEO-optimised, user-friendly content that drives conversions & revenue
Every single piece of digital content you create is a potential asset that could raise awareness and convert potential clients for your brand.
My revenue-focussed approach to SEO content strategy helps to ensure that your content exceeds KPIs, delivering growth for your company.
Content strategy starts with your brand and audience.
Only by understanding who you are as a brand, who your audience is, and where your services & their needs overlap, can you produce content that truly meets needs and converts prospects.
I start every project by digging into your analytics, audiences, competitors and market position. Then I run a collaborative workshop to help build out your audience insights into buying personas for marketing.
Factoring in user experience, customer journey and SEO strategy, I lay out the ideal content structures for your website and write compelling, SEO-optimised copy that is tailored to your audiences.
Together, we can track content performance over time, and continue to optimise, tweak and hone your content marketing assets so that they deliver incredible ROI.
Message Me
I'd love to hear about your SEO content strategy or copy project! Drop me a message with a few details and I'll be in touch shortly.
- Mon – Fri
- 10:00 am – 02:30 pm
- Sat – Sun
- Closed
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