About Charlotte Chow Consulting
I help companies like yours to grow faster with clever content.
Partner with me to improve your marketing ROI, increase visibility, and boost
revenue from your digital channels.
Copywriting | Content Strategy | SEO | Website Auditing & Planning | Team Training
15+ years. 50+ clients.
3.5M additional revenue generated through content.
Turning digital content into your most effective sales tool.
Many brands invest in content without a clear view of how that content will contribute to their bottom line.
If you want to overcome growth hurdles and smash revenue targets it's time to be ruthless - stop producing any content that isn't generating revenue.
Your content should pay for itself. In new customers, repeat customers, improved customer ALV.
Every single blog post, article, product description, social post or email newsletter should be laser focussed on your audience and driving them towards the most appropriate conversion.
I can help you achieve this. All you need to do is give me a call so we can discuss your goals and ambitions.
Copywriting
I can design, draft, edit and optimise your copy. You can have me edit existing content, plan an SEO strategy and brief your copywriters, or write copy to a brief you provide. I am highly-experienced in writing copy for ecommerce, B2B, SaaS and healthcare clients.
Content strategy
Is your content strategy directly contributing to sales, conversions and revenue? Is it reducing churn and improving overall CLV? I can help you devise a multichannel content strategy that is audience-first, revenue-focussed and perfectly on brand.
Website planning / optimisation
Your website should be your strongest sales channel. I help you structure it so that the customer journey is optimal for conversions, and improve your content layouts, structures and copy, so that search engines and people can find & use it.
Team training
Your marketing and sales team are passionate advocates who know your brand and customer through and through. Helping them to achieve their ambitions and become the best professionals they can just makes sense - it's a win/win that leads to incredible results and highly motivated, loyal employees.
I have hired, coached, grown and mentored many marketers, several of whom have gone on to become CMOs, Directors or to set up their own companies.
If you would like me to help your team discover their true potential, and to unlock the potential of your marketing ROI, get in touch for a quote on team training.
How I partner with you:
Collaborate. Support. Inspire.
Over the past 15+ years I have grown, trained and led many teams of marketers across four different sectors. I've found that the best way to inspire and support a team is to come alongside them, collaborate with them, and to believe wholeheartedly in their unique skills, ambitions and capabilities.
As a consultant strategist, you'll find me fun, dynamic and inspiring. I am always looking for ways to make workshopping more interactive, and to give talented marketers the chance to step outside of the day-to-day and discover what is possible with a bit of lateral thinking!
I have led many successful brand workshops, content strategy workshops and spearheaded change across large organisations to make their marketing better. Doing this with a smile and a positive attitude is what leaves clients feeling supported, understood and that they are in capable hands.
Client success stories
Over the past 15+ years I've helped many companies grow through content strategy and content optimisation.
My clients span ecommerce, B2B, SaaS and healthcare sectors, and vary from start-ups to household names & multinationals. Here are some of their success stories.
Vision Direct
I put Vision Direct's SEO strategy in place and recruited their SEO and content team, helping to bring Vision Direct's customer base and brand mission together.
Overseeing a complete restructure of the Vision Direct website, I also ideated creative campaigns that drove awareness through social and PR channels.
Key services: Team development, content strategy, copywriting, creative strategy
Results: £200k additional monthly revenue through SEO, 150k free press from viral campaigns, 4X website ROI
Carphone Warehouse
I helped Carphone Warehouse to reshape the content areas of their website, designing a new, customer-friendly layout and structure for their blog, product descriptions and coming soon website areas.
I supported the brand team with creative copy for POS and magazine spreads, and liaised with manufacturers to make technical jargon more accessible for Carphone audiences.
Key services: Content strategy, copywriting, SEO
Results: 300% improvement in web traffic to coming soon and product pages, 4% conversion rate achieved with new CX-focussed landing pages
Fraser Hart
I helped Fraser Hart to restructure and restyle their product descriptions and customer journeys, in tandem with Gunars - one of my go-to consultant strategists who is an absolute whiz with UX.
Together, and supported by a team of designers, copywriters and SEO specialists, we audited, workshopped and overhauled Fraser Hart's gigantic website to improve customer experience.
Key services: Content strategy, copywriting, SEO, workshopping
Results: Significant increase in organic users, improvements to conversions, ROI and ROAS
My experience & professional journey
2019 - 2024
The Brains Marketing Agency
I started as Head of Content and SEO Strategy at The Brains Marketing Agency, before being promoted to Head of Growth, and then to Managing Director. Clients included Fraser Hart, DHL, Mob, Ahead4Babies, Harbor London, ADHD Centre, Podcastle, Pictory, Builder Depo. & more.
Founded in 2024
Charlotte Chow Consulting
I founded Charlotte Chow consulting to work directly with clients, and to help them solve their most challenging content strategy & copywriting projects. Together with my extended network of specialists, I help companies to smash their revenue goals and grow faster. Request a free consultation now!
2018 - 2019
Exposure Ninja Marketing Agency
I helped Exposure Ninja enhance their website content production arm by implementing new strategies and processes that improved content delivery and execution. Devising new content layouts and editorial checks, I helped a wide range of clients get more value from their website content.
2014 - 2018
Vision Direct
As Head of SEO & Content at Vision Direct, I implemented a brand new organic strategy, growing the team and developing website content layouts and structures that significantly boosted revenue. Achieving top spot rankings for many primary keywords, we saw organic revenue skyrocket to £200k/month, and secured over £150k of free press coverage for our viral video campaigns over Christmas and Easter.
2012 - 2014
Simplify Digital
As Senior Content Strategist at SimplifyDigital I drove conversions and customer engagement through content strategy. I also supported in the execution of a white labelled SaaS arm to the business and managed partner marketing for Compare The Market, Virgin Media and Carphone Warehouse.
2011 - 2012
Geek Squad
As SEO Content Strategist for Geek Squad I led a small team of content professionals who designed, created and implemented all content for the new Geek Squad website. By tapping into the unique technical skills and knowledge of our staff we were able to build an informational resource that drove a 200% improvement in traffic to the website, building a loyal following of users that actively engaged with us across social media and engaged with our brand & increasing revenue significantly.
2009 - 2011
Carphone Warehouse
Implemented a new Carphone Warehouse blog structure and new & exclusive category to better showcase products. Developed a new style and structure for product descriptions, increasing traffic by 450% over 2 years and achieving a 5% conversion rate through ongoing optimisation. Management of interns and junior copywriters
2009
River Island
I freelanced as a Copywriter and Editor for River Island. Working alongside their internal editorial team during a website overhaul, I improved customer journey copy, including product pages, basket and checkout areas, whole producing legal copy, terms & conditions and marketing emails
2008 - 2009
Buyagift.com
As SEO Copywriter and Content Editor at Buyagift I produced product descriptions, blog posts, press releases and long form articles designed to drive traffic to the website and enhance customer engagement. I worked on a wide variety of content for many different brands and products, ensuring that each key brand had its own optimised content for optimum ROI.
My approach to content strategy
Creating content that drives conversions & boosts revenue
Every single piece of digital content you create is a potential asset that could raise awareness and convert potential clients for your brand.
My revenue-focussed approach to content strategy helps to ensure that your content exceeds KPIs, delivering growth for your company.
Content strategy starts with your brand and audience.
Only by understanding who you are as a brand, who your audience is, and where your services & their needs overlap, can you produce content that truly meets needs and converts prospects.
I start every project by digging into your analytics, audiences, competitors and market position. Then I run a collaborative workshop to help build out your audience insights into buying personas for marketing.
Factoring in user experience, customer journey and SEO strategy, I lay out the ideal content structures for your website and write compelling, SEO-optimised copy that is tailored to your audiences.
Together, we can track content performance over time, and continue to optimise, tweak and hone your content marketing assets so that they deliver incredible ROI.
Ready to transform your marketing?
Let’s Go!
Don’t let growth barriers hold you back. Partner with me to create a robust marketing strategy that captivates your audience and drives success. Together, we can make your brand's vision a reality.
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