Hi there, I'm Charly, a freelance SEO consultant and content writer on a mission to help you improve your site's search engine rankings and build a successful long-term SEO plan!
I have fifteen years of experience in SEO consulting, strategy and content writing. My flexible, reliable services help clients to get more organic traffic, improve search visibility and achieve better ranking results.
As a certified AI optimisation professional, I can help you to gain more visibility as a recommended source in AI platform results.
Get in touch if you need assistance with an SEO content writing project or you're looking for a reliable specialist who can create a customised SEO plan for your business.
𝑺𝑬𝑶 𝒄𝒐𝒏𝒔𝒖𝒍𝒕𝒊𝒏𝒈 𝒔𝒆𝒓𝒗𝒊𝒄𝒆𝒔 𝑰 𝒐𝒇𝒇𝒆𝒓:
🖊️ SEO strategy - building successful long-term SEO plans that are customised to your business
🖊️ SEO content writing - creating content that ranks well in search and reaches your target audience
🖊️ AI optimisation - improving your content so that you appear as a recommended source in AI listings
🖊️ Conversion optimisation - optimising your content for better conversion rates to boost revenue
𝑾𝒉𝒚 𝒉𝒊𝒓𝒆 𝒎𝒆 𝒂𝒔 𝒚𝒐𝒖𝒓 𝑺𝑬𝑶 𝒄𝒐𝒏𝒔𝒖𝒍𝒕𝒂𝒏𝒕?
✅I have over 15 years of experience in SEO consulting and content writing for the likes of Vision Direct, River Island, Carphone Warehouse, Mob, Fraser Hart, DHL, Builder Depot, Outfund, and Education First
✅I provide flexible, reliable specialist services that help you improve site search visibility and rankings
✅I am certified in AI optimisation and can help you gain better visibility as a recommended source in AI results produced by LLMs like ChatGPT, Perplexity and Grok
✅I have a master's degree in Creative Writing and can help you create content that reaches and attracts your target audience while also ranking well in search
⏰ 𝑪𝒖𝒓𝒓𝒆𝒏𝒕𝒍𝒚 𝒃𝒐𝒐𝒌𝒊𝒏𝒈 𝒇𝒐𝒓 𝑨𝒑𝒓𝒊𝒍 - 𝒄𝒐𝒏𝒕𝒂𝒄𝒕 𝒎𝒆 𝒏𝒐𝒘 𝒕𝒐 𝒔𝒆𝒄𝒖𝒓𝒆 𝒔𝒖𝒑𝒑𝒐𝒓𝒕
I charge £45/h or £350/day for my services.
I can design, draft, edit and optimise your SEO content. You can have me edit existing content, plan an SEO strategy and brief your copywriters, or write copy to a brief you provide. I am highly-experienced in writing copy for ecommerce, healthcare, B2B and SaaS clients.
Is your SEO strategy directly contributing to company revenue and helping you hit your business goals? I can help you devise a successful long-term SEO strategy that is audience-first, revenue-focussed and perfectly on brand.
Have me review your website's conversion journeys and content, then recommend the best possible upgrade for better user experience. I can help you ensure that traffic turns into conversions, by optimising the layout, structure and content on your website pages.
As a consultant SEO strategist, you'll find me fun, dynamic and inspiring. I am always looking for ways to make workshopping more interactive, and to help clients discover helpful new insights into their audiences. I believe that stepping outside of the day-to-day and collaborating on important elements like tone of voice, branding and audience profiling helps companies to achieve amazing growth!
I have led many successful brand workshops, content strategy workshops and spearheaded change across large organisations to make their marketing better. Doing this with a smile and a positive attitude is what leaves clients feeling supported, understood and that they are in capable hands.
Charlotte Chow Consulting
Founded in Jan 2025
I founded Charlotte Chow consulting to work directly with clients, and to help them solve their most challenging content strategy & copywriting projects. Together with my extended network of specialists, I help companies to smash their revenue goals and grow faster. Request a free consultation now!
The Brains & Rocket Healthcare Agencies
I started as Head of Content and SEO Strategy at The Brains Marketing Agency, before being promoted to Head of Growth, and then to Managing Director. I helped launch Rocket Healthcare, a dedicated marketing agency for healthcare companies and clinics. Clients included Fraser Hart, DHL, Mob, Ahead4Babies, ADHD Centre, Podcastle, Pictory and Builder Depot.
2018 - 2019
Exposure Ninja Marketing Agency
I helped Exposure Ninja enhance their website content production arm by implementing new strategies and processes that improved content delivery and execution. Devising new content layouts and editorial checks, I helped a wide range of clients get more value from their website content.
2014 - 2018
Vision Direct
As Head of SEO & Content at Vision Direct, I implemented a brand new organic strategy, growing the team and developing website content layouts and structures that significantly boosted revenue. Achieving top spot rankings for many primary keywords, we saw organic revenue skyrocket to £200k/month, and secured over £150k of free press coverage for our viral video campaigns over Christmas and Easter.
2012 - 2014
SimplifyDigital
As Senior Content Strategist at SimplifyDigital I drove conversions and customer engagement through content strategy. I also supported in the execution of a white labelled SaaS arm to the business and managed partner marketing for Compare The Market, Virgin Media and Carphone Warehouse.
2011 - 2012
Geek Squad
As SEO Content Strategist for Geek Squad I led a small team of content professionals who designed, created and implemented all content for the new Geek Squad website. By tapping into the unique technical skills and knowledge of our staff we were able to build an informational resource that drove a 200% improvement in traffic to the website, building a loyal following of users that actively engaged with us across social media and engaged with our brand & increasing revenue significantly.
2009 - 2011
Carphone Warehouse
Implemented a new Carphone Warehouse blog structure and new & exclusive category to better showcase products. Developed a new style and structure for product descriptions, increasing traffic by 450% over 2 years and achieving a 5% conversion rate through ongoing optimisation. Management of interns and junior copywriters
2009
River Island
I freelanced as a Copywriter and Editor for River Island. Working alongside their internal editorial team during a website overhaul, I improved customer journey copy, including product pages, basket and checkout areas, whole producing legal copy, terms & conditions and marketing emails
2008 - 2009
Buyagift.com
As SEO Copywriter and Content Editor at Buyagift I produced product descriptions, blog posts, press releases and long form articles designed to drive traffic to the website and enhance customer engagement. I worked on a wide variety of content for many different brands and products, ensuring that each key brand had its own optimised content for optimum ROI.
very aspect of your website contributes to its overall SEO performance, making it a powerful asset for attracting and converting potential customers. From technical optimisations to strategic keyword implementation, a well-executed SEO strategy ensures that your site not only ranks well but also drives meaningful engagement and revenue.
My revenue-focused approach to SEO ensures that your website exceeds key performance indicators, delivering measurable growth for your business.
SEO success starts with a deep understanding of your brand and audience. By analysing your market position, competitors, and target customers, I develop a strategy that aligns with your business goals and maximises visibility.
I begin every project by assessing your analytics, audience behaviour, and industry trends. Through a collaborative approach, we identify the opportunities that will drive the most impact—whether that’s refining your site architecture, optimising technical SEO, or enhancing content to meet search intent.
By factoring in user experience, customer journey, and long-term search trends, I create a structured roadmap that improves your search rankings and ensures lasting success. Together, we track performance over time, continuously refining and optimising your SEO efforts to deliver strong and sustainable returns on investment.
I'd love to hear about your SEO project! Drop me a message with a few details and I'll be in touch shortly.
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