Content Strategy Services
Overtake your competitors and overcome growth hurdles with an audience-centric, brand-focussed content strategy.
I help companies like yours to develop multi-channel content plans that put their brand vision, audience needs and services firmly at the heart of every execution.
The result? Better ROI, more revenue & increased customer loyalty.
15+
Years experience
50+
Clients served
3.5m+
Revenue driven through content
Why content strategy?
A cohesive, customer-centric content plan can dramatically increase marketing ROI.
Whether you're a new company just beginning to look into content production and building your first website, or an established brand eager to optimise an existing approach, I can help you get more revenue and greater value from your marketing.
My content strategy services are bespoke and tailored to each client; we'll chat about your goals and requirements, then consider how a content strategy consultancy could help you to achieve your ambitions.
From multi-channel strategies that include quarterly and monthly content plans, to top level recommendations and advisory services, I provide a full suite of services to help you generate revenue through content.
If you're new to content strategy
Let me help you build an optimal first content strategy for your brand, so that you can reach and convert more clients.
By having a cohesive strategy in place, you can make sure that your marketing efforts are audience-focussed, revenue-driven and on-brand.
I'll speak with you about your goals and ambitions, then together we'll workshop your audiences, brand values and unique selling points.
I'll take a look at the competition and your market position, examining the content your ideal customers are already consuming elsewhere, and thinking carefully about how you can stand out for all the right reasons through your marketing.
I might recommend tweaks and changes to your website to make it more user friendly, or if you are in the process of building a website, I will help you ensure that the customer journey and content is as it needs to be to encourage conversions.
The strategy I provide for you will be SEO-optimised, generative search-friendly, and designed with your unique brand, services and customer base in mind. It will span all the marketing channels that you would like to operate on, and include written, visual and video content.
We will make sure that you can easily track and monitor your content, test new approaches, and improve ROI even further over time.
Taking things to the next level
If you've been running with an existing content strategy for a while and it is underperforming, but you aren't sure why, I can help you to vet your plan, understand where opportunities lay, and enhance your approach.
Having an external content consultant come in to support your team in vetting an existing strategy gives you the benefit of a fresh pair of eyes and an expert perspective.
My fun, collaborative process involves and encourages your team - often there is training and support provided to help them make future strategic changes themselves.
We will workshop your existing content style, structures, executions and results, digging into what's working and why, as well as what hasn't worked, and the reasons for that.
We'll consider your competitors, audience, market position and brand goals, then decide whether to tweak, optimise or move away from existing campaigns, and consider which new campaigns to implement across channels.
I'll teach your team how to use AI tools, SEO best practices, CX and CRO insights to hone their strategies, and how to monitor, measure and optimise content over time.
Clear KPIs will be set to determine the success of your strategy, and we can revisit it together every quarter as we add new approaches and learn from insights.
Start from just 1 hour of consultancy
Save 10% on full day bookings
Save 15% on bookings of 5+ days
Content strategy is chargeable at £60/h when you book by the hour. There are no long tie-ins, and you can choose to book me for longer & get a discount on additional hours.
I work remotely between 10am and 2:30pm Mon-Fri and can travel to your offices in London with expenses.
How content strategy consultancy works
Content strategy setting is a collaborative process that involves your consultant, your marketing and sales teams, and your stakeholders.
Whether you're a start-up with five employees, or a global organisation, it is vital that your content strategist take insights and requirements from the key people who speak with, understand and advocate for your customer base & investors.
I will speak with you during a free initial consultation to ascertain your goals, requirements, and how best to go about setting or optimising your content strategy.
My recommended approach will be completely bespoke to you. The quote will be tailored to your company and factor in things like what your goals for the content strategy are, how many marketing channels you'd like to be active on, and how involved you'd like the process to be - we can discuss the best outputs for you based on your team and objectives.
Once you've decided to proceed with my recommended consultancy all you need to do is let me know, and I'll send over a service agreement for you to fill in, suggesting dates for our collaborative workshops. You'll be told when the delivery date for your content strategy will be, and we'll plan a presentation output where your team has plenty of opportunity to as questions or feed in.
Deliverables you can have included in your quotation include full content strategy documentation, a content calendar for social channels refreshed quarterly, a blog plan with titles to take you through six months of delivery, and a wide variety of content assets, from page layouts to video scripts and blog briefs.
Contact me
If you'd like to request a free initial content strategy consultation, drop me a message and I'll be in touch shortly.
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